we bring people together to do amazing things

massive specialise in helping brands, charities and events attract, engage and inspire through mass participation,  working in partnership to create, develop and deliver experiences that make a difference.

our work

we work with global brands, charities and some of the worlds biggest events to harness the power of mass participation
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we bring people together to think clearly
we use our audience insight, market knowledge and operational expertise to help clients understand the strengths and potential of existing activities and identify new approaches and opportunities to deliver growth. we develop simple strategies and clear frameworks to turn around declining campaigns, refresh old events and grow income and impact for both commercial operators and charities.
we do strategy
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we bring people together to build ideas
we work with agencies, charities and brands to produce ideas, build propositions and make concepts happen our simple insight led approach, combined with market knowledge and delivery expertise allows us to develop original mass participation ideas and solve problems for some of the worlds biggest and best known events and fundraising organisations to create and deliver amazing mass participation experiences.
we do innovation
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we bring people together to deliver great experiences
we know great results only come from excellent delivery. With our core project management team and network of dedicated experts we’ve successfully delivered some of the worlds biggest mass participation activities, campaigns and brand experiences we focus on the individual, testing new ideas, pushing ourselves and our partners, so whatever the size of the crowd it’s always made up of individuals doing something amazing.
we do delivery

our partners

a selection of projects and people we’ve worked with
IAAF World Marathon Championships 2017

massive delivered the first ever spectator area outside of a stadium for the IAAF World Championships 2017 in the World Heritage site of the Tower of London.

the team were tasked with overcoming the combined challenges of working within one of the UK’s busiest tourist attractions, protecting a World Heritage Site and installing infrastructure into a site with no vehicular access.

to overcome these challenges we pulled together a team of over 150 staff, crew and suppliers who were supported by a 300-ton crane to lower infrastructure into the moat. the team completed the work in only 5 days, a shorter time period than ever before for an event in the moat.

the results were a spectacular 2,000 capacity spectator area featuring a stage with live action commentary from a TV studio set and a 500-capacity hospitality marquee with its own grandstand with a front row view of all the action from the main stage & three large screens.

the event finished with the historic medal ceremonies after the men’s and women’s marathons. never before in IAAF World Championships history have marathon medals been awarded outside the main athletics stadium.



XYZ required expertise in mass participation for their Nike Milers event, our delivery team provided consultation and staff on the ground in this truly unique one mile event in an underground car park.


we partnered with our friends at Drive Productions to deliver a ground-breaking launch event for Adidias Ultra Boost Shoes. the Energy Takeover was a running event like no other, delivering multiple 10k race routes in one city centre event.

the concept mixed running and urban adventure with phones, light installations and video content capture to deliver a unique, personalised and memorable experience for each participant.

America’s Cup World Series

massive worked with Team Origin on the 2015 & 2016 America’s Cup World Series Portsmouth bolstering the operations team from the early stages of pre-planning, through to on-site management of the event village during build, event & derig – managing all suppliers, sponsors & stakeholders.

for the 2016 ACWS, Team Origin recruited massive to source and manage 30 street food traders for the event village.

in addition the massive delivery team developed and executed the event’s accreditation system for more than 1,500 staff & contractors in both years.


massive has worked with Adnams since 2016 delivering two impressive fan parks on the banks of the River Thames for The Boat Races. entering into its third year as the Official Beer Partner, massive is once again working with the Southwold-based brewery providing a fan zone for the 2018 event.

the fan zones in 2016 and 2017 were attended by thousands of spectators throughout the day  which was situated in Furnivall Gardens, Hammersmith. featuring bespoke elements developed by massive including a bar built from reclaimed wood, branded huts selling drinks and merchandise units and six impressive custom-build Beach Huts for VIP competition winners.

Emma Hibbert, Marketing Director at Adnams, said: “our main objective was to bring the spirit of our home in Southwold to London for the day of The Boat Races, which was certainly delivered through everything in the Adnams Fan Park – from the rustic look and feel of the bar to the vibrancy of the beach huts.

 “we are really pleased to have worked with massive on this project and already can’t wait for the 2018 event!”

with a big screen streaming The Boat Races live and street food market on site, the Adnams fan park proved a popular location for Hammersmith residents, London revellers and tourists.

NSPCC Messathon

massive and the NSPCC originally developed the concept for a family friendly obstacle course.

starting with limited insight and a single mood board we developed and tested an event concept and a detailed business case. we supported this with market insight and presented to the board.

massive then took the event live this summer. dealing with the design and build of all the obstacles along with finding suitable venues for the event the team successfully delivered 3 events with over 2,000 participants.

the NSPCC plan to grow the series in 2018 with the number of events yet to be confirmed.

ALDI Fan Zones

massive was  appointed by Aldi to activate the UK-based supermarket’s partnership with Team GB during the 2016 Rio Olympics.

massive designed and produce a bespoke pop-up activation which could be easily transported to multiple locations, whilst creating an impactful brand representation of the leading supermarket chain.

a three-week tour, coordinated by the massive operations team, took the Aldi Taste Kitchen and Smoothie Cycle Challenge to London; Manchester; Bristol; Bradford; Cardiff & Glasgow.

the outdoor activations were created in conjunction with Aldi’s on-going initiatives to engage staff, suppliers & customers including the supermarket’s backing of the British Olympic Association’s schools education programme, Get Set & Team GB’s Homegrown Heroes.


massive worked with parkrun to secure a charity partner across the UK.

“working with us from the start to the end of the process their advice and guidance was instrumental in developing what, we believe, is one of the most powerful partnerships in running” Tom Williams, UK MD.


Brownlee Tri

massive have worked with Professional Sports Group since 2013 on the Brownlee Tri supporting the production and logistics of their flag ship event.

our in house delivery team work alongside PSG to provide production advice and management, CAD planning and production resource on the ground.

Save the Children

massive worked with the innovation team at Save The Children as they developed a new event proposition based around a popular children’s tv character.

working with the team we were able to build on their ideas to develop 3 different executions. we delivered a look and feel for each execution and using our market insight and delivery expertise we modelled likely income and expenditure scenarios to assess and build business models for their preferred options.

NSPCC Gherkin Challenge

massive work alongside NSPCC on The Gherkin Challenge – a 38 floor vertical run up one of the most famous buildings in London with this years event happening in October 2017.

NSPCC employ massive’s event delivery team to develop the event management plan, safety plan as well as managing & briefing all suppliers, stakeholders, volunteers & staff pre-event.

on-site the massive team ensure the successful execution of the event – including the event village and race management.

Rugby World Cup 2015

massive were contracted by Bright Partnerships Worldwide to manage the production and logistics of the DHL hospitality boxes at the Rugby World Cup 2015.

our dedicated delivery team managed the scheduling, CAD planning, warehousing, logistics, health and safety, bump in and bump out of 13 venues across the UK.


massive were employed by Refuge to deliver their flagship event; Walk4. Now in its 3rd year the event, which has raised over £150k for the charity, is a 10k walk that crosses over four of London’s most iconic bridges, Tower Bridge, Millennium Bridge, Westminster Bridge and Southwark Bridge.

our team worked with  Refuge to devise the best route, layout of the event village and support the team in the overall delivery of the event.



Alzheimer’s Research UK

we supported ARUK to develop their mass participation fundraising strategy and worked with them to develop and grow participation and income from their Walk to Defeat Dementia.


we worked with Asda and the charities supported by the Tickled Pink foundation to develop 2 new mass fundraising concepts to bring Asda customers closer to the work of the foundation and drive a significant uplift in fundraising income.

Breast Cancer Campaign

we supported the new fundraising director to deliver and implement a new fundraising strategy for the organisation which delivered a 20% increase in income in it’s first year, we then led on fundraising integration as the charity merged with Breakthrough Breast Cancer to form Breast Cancer Now.

Brighton Marathon Weekend

massive has worked with Grounded Events since 2013 to create a start like no other at Brighton Marathon Weekend, innovating and designing the start process to reflect the buzzing atmosphere and spectacular setting that the event has become renowned for.

massive manages the site at Preston Park for the Brighton Marathon, BM 10k and the Cancer Research UK Kids & Teens Mini Mile.





Cancer Care Cross Bay Challenge

massive works alongside Cancer Care on the Cross Bay Challenge – one of the toughest half marathons in the UK.

the massive team were brought in by Cancer Care to support their team pre-event with securing permissions from landowners and local authorities; producing the event management & risk assessment and managing all suppliers, volunteers & staff.

on site the massive team lead the delivery of the event across start, course and finish locations; including working with local bay guides to ensure a safe & enjoyable course for all participants.

CLIC Sargent

we supported the fundraising team to evaluate their first September Childhood Cancer Awareness Month, deliver market insight, international learnings and delivered a set of recommendations to increase the impact, awareness and income of the campaign across their income streams.

Crohns and Colitis UK

massive were tasked with delivering a series of 8 walking events across the country featuring both 5 kilometre and 10 kilometre routes.

dealing with the logistical dilemma of having events spread across both England and Scotland, the team delivered events in Plymouth, Manchester, Newcastle, Swansea, Edinburgh, Birmingham, Bristol and the flagship event in London which saw over 1,000 participants take to the streets.

massive delivered all aspects of the event from finding the site venues, route planning, route signage to the event village. the team ensured the series was a success with the charity planning a similar series in 2018.


Dolphin Energy Doha Dash

we worked with Professional Sports Group’s Middle East office on the Dolphin Energy Doha Dash event in Qatar for three years, since the event’s inauguration in 2013, supporting PSG’s in house event team to deliver race management and the production elements of the event.

London Fashion Week SS16

massive worked with the team at Bacchus on London Fashion Week SS16, supporting on the planning and build of the outdoor activation at Golden Square in Soho, including sponsor liaison and LED screen, streaming live from the BFC Show Space and catwalk shows from around London.

Prudential Ride London

we provided full project management and delivery of the 2013 FreeCycle event, in 2014 we innovated and delivered all entertainment and festival activation and in 2015 our delivery team provided production management for the start of the RideLondon100.

Tour of England

working with Ride2Raise we deliver the event logistics for the Tour of England cycle series in 2014 & 2015. we managed all route logistics, checkpoints, branding, stakeholder engagement and health & safety.

Massive Event Innovation
Massive Brand Activation
Sponsorship Events
fundraising strategy
Event Innovation
Marathon Events Organsiers
Mass participation events
Community Fundrasing Strategy
Cycle event management

our people

we're a small team supported by a collective of commercial, digital and comms experts.
John Tasker

John Tasker

Strategy Director
James Kemp

James Kemp

Operations Director
Katie Heaton

Katie Heaton

Project Director
Charlie Dryden

Charlie Dryden

commercial & partnerships manager
Louise Preece

Louise Preece

Senior Events Coordinator
Danielle Davies

Danielle Davies

Project Coordinator
Claire Daniels

Claire Daniels

Innovation Consultant
Jacq Ellis-Jones

Jacq Ellis-Jones

Marketing Consultant
Advisory board

Advisory board

John Tasker

Strategy Director

John has worked to create new fundraising campaigns and strategies for some of the UK’s largest charities and businesses.

He has experience in turning around declines in a number of events, and has worked on 8 of the UK’s 20 biggest fundraising projects, as Head of Events and Product Development for Cancer Research UK, he led the UK’s largest charity marketing and events team for over three years and developed 2 events which still deliver over £4m each year.

He most recently led on fundraising integration and strategy for Breakthrough Breast Cancer and Breast Cancer Campaign as they merged to form Breast Cancer Now

James Kemp

Operations Director

James is an experienced project, production and operations director of mass participation events.

James’ ability to develop, deliver and present complex event plans has seen him produce a large breadth of fantastic participant and spectator experiences in sport, music and brand activation in a whole host of environments.

Working for over a decade on end to end event delivery James’ skills have been employed by some of the biggest agencies and events rights holders in the world, including Ride London, LOCOG, London Marathon, Limelight Sports, RPM and Professional Sports Group, to name a only a few.

Katie Heaton

Project Director

Katie is a skilled account and project director, having worked across the full spectrum of events from marketing and PR to on the ground delivery.

Working across sporting, hospitality and cultural events Katie has successfully delivered a wide range of programs from grassroots sporting tournaments through to £3m+ budget projects.

Having recently completed a four-year stint in the Middle East as Head of Events for Professional Sports Group, Katie has invaluable experience in client and stakeholder management from top-level directors through to crew and staffing management.

Charlie Dryden

commercial & partnerships manager

Charlie is our Commercial & Partnerships Manager.

A sporting enthusiast with a passion for events. Charlie joined us in January from Professional Sports Group where he worked on their global portfolio of mass participation sports events. He previously worked at Chime Sports Marketing and has also delivered projects for Harlequins Rugby Club and worked at Wimbledon.

Charlie has a masters degree in marketing from Loughborough University where he specialised in sports business, market research and consumer behaviour.

Louise Preece

Senior Events Coordinator

Louise joined massive in July after 8 years experience as a project coordinator.

Louise was an integral part of the operations team for The Isle of Wight Festival for 12 years site managing camping experiences for the public and vips.

Louise experience spans across hospitality, project management & brand activation.

She recently oversaw operations at The Great North Run and Brighton Marathon.


Danielle Davies

Project Coordinator

Having recently graduated from Leeds Beckett University with a First Class degree in Event Management Danni has already worked on a number of national and international events.

Working across the sports, corporate and music event sectors Danni has honed an outstanding attention to detail, motivated work ethic and positive attitude.

Alongside her studies, Danni played an integral role in the London 2012 Olympics, Tour de France Grand Depart and numerous cycling, triathlon and running events alongside the Massive team.

Claire Daniels

Innovation Consultant

Claire is an experienced innovator and passionate fundraiser, Claire has spent the past seven years developing and delivering fundraising events and campaigns for Cancer Research UK, working on Stand Up to Cancer, Events and Supporter Led Fundraising.

Claire is fascinated by consumer behaviour and finds opportunities to combine insight with strategic planning to successfully revitalise existing products as well as creating new income opportunities.

Jacq Ellis-Jones

Marketing Consultant

Jacq specialises in idea generation and strategic marketing planning for brands and mass participation events.

Her experience started with Shell, Diageo and AG Barr where Jacq developed and delivered award winning campaigns with event engagement at the heart of the strategy. Jacq then moved into the sports world working with Matthew Pinsent on a new sports drink and then went on to lead the marketing department at Limelight Sports. There she was involved in growing established mass participation sports events like Swimathon and launching the award winning, Royal Parks Foundation Half Marathon which has generated £20M over the 7 years.

Her recent work has been with Marie Curie on the Great Daffodil Appeal which achieved growth from £7M to £8.3M under her strategic and campaign management and the relaunch and management of an e-commerce retail brand which is delivering 65% growth YOY.

Advisory board

To ensure our thinking always stays fresh we are supported and guided by our advisory board. Our current group of wise men and women include a successful tech start up leader, a global marketing director and experts in fundraising and digital strategy

come and join us

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we’re based in london & york.